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SW Financial’s Joseph Gebron Allegedly Violates Securities Laws

The attorneys at Gana Weinstein LLP are investigating BrokerCheck records reports that broker Joseph Gebron (Gebron) currently employed by SW Financial has been subject to at least seven customer complaints, one employment termination for cause, and one criminal matter during the course of his career.  According to records kept by The Financial Industry Regulatory Authority (FINRA), Gebron’s customer complaints alleges that Gebron recommended unsuitable investments in various investments. Allegations involving common and preferred stocks, and private placement securities, among other allegations of misconduct relating to the handling of their accounts.

In January 2013, a customer complained that Gebron violated the securities laws by alleging that Gebron engaged in unauthorized trading, misleading representations, and omissions. The claim alleges $820,000 in damages and is currently pending.

In February 2012, a customer complained that Gebron violated the securities laws by alleging that Gebron engaged in negligence, breach of fiduciary duty, and breach of contract. The claim settled in the amount of $47,500.

In May 2011, a customer complained that Gebron violated the securities laws by alleging that Gebron engaged in unsuitable investment advice, violation of common law fraud, breach of fiduciary duty, and negligence.  The claim settled in the amount of $45,000.

In November 2009, a customer complained that Gebron violated the securities laws by alleging that Gebron engaged in unsuitable investment advice, negligence, and breach of fiduciary duty. The claim settled in the amount of $50,000.

Brokers are required under the securities laws to treat their clients fairly.  This obligation includes the duties to disclose material risks of the investments they recommend and to present products, particularly complex or confusing products, in a fair and balanced manner that allows the client to evaluate the recommendation.  Another important obligation advisors have is to make only suitable recommendations for investments to the client.  There are many investments that are not appropriate for the majority of investors or for certain investors given their risk tolerance, age, and other factors.  Advisors should not present these investment options to clients.  There are two screens that advisors must employ to determine whether an investment is suitable for a client.  First, there must be a reasonable basis for the recommendation – meaning that the product has been investigated and due diligence conducted into the investment’s features, benefits, risks, and other relevant factors.  The advisor must conclude that the investment is suitable for at least some investors and some securities may be suitable for no one.  Second, the broker then must match the investment as being appropriate for the customer’s specific investment needs and objectives such as the client’s retirement status, long or short term goals, age, disability, income needs, or any other relevant factor.

According to newsources, a study revealed that 7.3% of financial advisors had a customer complaint on their record when records from 2005 to 2015 were examined.  Brokers must publicly disclose reportable events on their BrokerCheck reports that include customer complaints, IRS tax liens, judgments, investigations, terminations, and criminal cases.  In addition, research has shown a disturbing pattern with troublesome brokers where brokers with high numbers of customer complaints are not kicked out of the industry but instead these brokers are sifted to lower quality brokerage firms with loose hiring practices and higher rates of customer complaints.  These lower quality firms may average brokers with five times as many complaints as the industry average.

Gebron entered the securities industry in 1998.  From September 2016 through August 2017, Gebron was registered with Benjamin & Jerold Brokerage, LLC.  From August 2017 through December 2019 Gebron was associated with Worden Capital Management LLC.  Since December 2019, Gebron has been associated with SW Financial out of the firm’s New York, New York office location.

Investors who have suffered losses are encouraged to contact us at (800) 810-4262 for consultation.  At Gana Weinstein LLP, our attorneys are experienced representing investors who have suffered securities losses due to the mishandling of their accounts.  Claims may be brought in securities arbitration before FINRA.  Our consultations are free of charge and the firm is only compensated if you recover.

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